Marketing is the process of exploring, creating, and delivering value to meet the needs of a target market in terms of goods and services; potentially including selection of a target audience; we seek to get the attention of key potential audiences through advertising. Marketing refers to all activities a company does to promote and sell products or services to consumers. At its most basic level, marketing seeks to match a company's products and services to customers who want access to those products. Matching products to customers ultimately ensures profitability.
Companies can harness data to create more relevant and personalized customer experiences. In addition, leveraging social media experiences to cultivate a stronger connection with your audience.
A commonly used concept in the marketing field, the Four Ps of marketing looks at four key elements of a marketing strategy. The Four Ps consist of product, price, place, and promotion.